Market analysis serves to detect what people want, what are their needs, or what are their beliefs. It may also reveal the way they act. The determination of marketing activities and decision-making as a continuous process are based on sequence information from internal or external sources.

SWOT analysis (strengths, weaknesses, opportunities and threats)  is structured planning method used to evaluate the strengths and weaknesses, opportunities and threats involved in a project or business plan. It serves to identify internal and external factors that influence positively or negatively on achieving the objective of the business.

Market positioning is a marketing strategy that aims at a brand to occupy a visible position, corresponding to compete with other brands in the awareness of the user. Companies using are this strategy for emphasizing the characteristic features of their brand (who are they, what and how they do, etc), or creating an appropriate image (cheap or premium , luxury or utilitarian etc ), through advertising. Once the brand is positioned , it is difficult to reposition without destroying his cred......Read more

Brand analysis enables customers to understand better the brand value. Understanding how value is built, where it is created, and the relationship between the value of the brand and value of the business, is an important part of the development of a strategic decision.

Strategic positioning is the positioning of an organization in the future, taking into account changing environments, and the systematic realization of that positioning. The strategic positioning of an organization includes consideration of the desired future position of the organization based on the present and foreseeable developments, and making a plan for the realization of that positioning.                   Strategic position analysis is d......Read more

Target analysis is that kind of analysis that serparates the target on strategic and operational ones, and creates the basis for their synchronization.

Competition advantages analysis is part of the business strategy and determines the relation of the particular business with the competition. The analysis of the competition is to identify the strengths and weaknesses of competitors in the market, to create strategies that will enable the same business a significant advantage, to recognize barriers that can be created to prevent competition to appear on the market and any other weakness that can be used in the development cycle of the prod......Read more

Graphic and visual presentation of the brand is one of the key factors for the success of the product on the big blind markets. The presentation must be sharp and clear, and to draw the attention of consumers with it's originality. Well presented brand creates a certain guarantee of product quality, facilitates the launch of the product, allows control and ease in selection for  the customer when purchasing a product from the same area.